E-Liquid has become commoditised.
Walk any UK vape aisle and you’ll see the same shelf. Bright bottles. Cartoon fonts. Twelve different blue razz. Six different watermelon ice. Strawberry, strawberry, strawberry.
Your regulars notice. They’re ready for something else — they just don’t know what to ask for yet.
NOT FOR EVERYONE
// 当然.
KURO isn’t a reskin of what’s on shelf. It isn’t an existing range with a darker label. We started from scratch and built eight profiles around Japanese ingredients UK vapers have never tasted before — ume, kyoho grape, shiso, kakigori syrup, sakura, matcha.
UK-made nicotine salts. Japanese flavour culture. Matte-black bottles, neon-coded type, kanji typography. No mascots. No fruit baskets. No noise.
Eight flavours.
Two formats.
Every KURO comes in two formats so retailers can serve both ends of the aisle — the everyday MTL pod user and the sub-ohm shortfill shopper.
10ml nic-salt
10ml
Nicotine salts in 5mg, 10mg, 20mg. Grab-and-go for MTL pod users. TPD-compliant.
100ml shortfill
100ml
Zero-nic shortfills for sub-ohm vapers. Same eight flavour profiles, designed for bigger clouds.
Every KURO is built around a real moment from Japanese food and drink culture — a Tokyo summer dessert, a backstreet cocktail, a late-night konbini run.
Use this on the counter. Use it on your team. Use it in the conversation that turns a “what’s new?” into a sale.
Tokyo Mule
Zesty lime · Spicy ginger · Crushed ice
- Inspired by
- The cocktail. Vodka swapped for vapour. Built for the moment a moscow mule lands on the table — that first cold, spicy, citrus hit.
- Tastes like
- Lime zest fires first — sharp, fresh, no bitterness. Ginger heat builds through the inhale, peaks at the back of the throat. Crushed ice cools it on exhale. A flavour that genuinely tastes like a cocktail, not “cocktail-flavoured.”
- Built for
- Lime and citrus drinkers. Anyone who wants something bracing instead of sweet. Best paired with summer evenings.
Kakigori Blood
Blood orange · Shaved ice · Sweet syrup
- Inspired by
- Japanese summer kakigori — the shaved-ice dessert Tokyo street vendors drown in sweet syrup. The blood-orange version, ice cranked up.
- Tastes like
- Big, juicy blood orange on the inhale. Shaved-ice menthol kick mid-pull. A sweet-syrup finish that lingers like the last sip of an Aperol spritz on a hot night.
- Built for
- Citrus drinkers who think “orange” e-liquid is too vague. People who want their vape to feel cold without tasting like menthol toothpaste. Summer all-day-vape.
Ryu Berry
Dragon fruit (pitaya) · Lychee · Blackcurrant
- Inspired by
- Ryu — dragon. Three exotic-leaning fruits, layered hard.
- Tastes like
- Dragon fruit’s mild kiwi-melon body opens, lychee adds rose-tinted sweetness, blackcurrant slams in at the back. The most fruit-forward in the range — never sickly. The blackcurrant edge keeps it sharp.
- Built for
- Berry-blend drinkers who’ve worn out blue razz. Anyone who finds plain blackcurrant boring but doesn’t want a fruit salad.
Matcha Latte
Sweet matcha · Condensed milk · Vanilla
- Inspired by
- The Tokyo café staple. Whisked ceremonial-grade matcha, condensed milk to soften the bitterness, vanilla to round it out.
- Tastes like
- Earthy green-tea on the inhale — proper matcha bitterness, not vague “tea.” Condensed milk creaminess takes over, vanilla closes it out smoothly. Dessert-coded but not dessert-heavy.
- Built for
- Vapers who’ve outgrown sweet bakery vapes but still want comfort. Coffee-and-tea drinkers. Anyone who’d order a matcha latte at the café.
Sakura Nights
Dark cherry · Sakura (cherry blossom) · Menthol
- Inspired by
- Hanami after dark. Sakura blossoms backlit by neon, dark cherry sweetness, the crushed-ice clink of a cocktail in a backstreet bar.
- Tastes like
- Dark cherry — closer to morello than maraschino — leads. Sakura adds floral lift, more delicate than rose, more interesting than vanilla. Menthol keeps the whole thing from getting heavy.
- Built for
- People who like cherry but find UK cherry vapes too sweet or medicinal. Floral-curious vapers. Late-night atmospheric vape.
Umeshu Plum
Japanese plum (ume) · Brown sugar · Green apple
- Inspired by
- Umeshu — Japan’s classic plum liqueur. Sweet, tart, faintly funky, served chilled at the end of a meal.
- Tastes like
- The umeshu plum is the star — tart, almost cured, with that distinct ume funk that separates it from any plum vape you’ve had before. Brown sugar warms the back end. Green apple keeps it crisp instead of cloying.
- Built for
- Vapers ready for a genuinely different flavour profile — the most “Japanese” tasting in the range. People bored of European fruit vapes.
Akiba Grape
Japanese grape (kyoho) · Blackcurrant · Ice
- Inspired by
- Akihabara, late at night. Kyoho-grape candy on the konbini shelf — the deepest, sweetest grape in the world — meets a cold UK staple.
- Tastes like
- Kyoho is heavy and dark, way more intense than European concord. Blackcurrant amplifies the dark-fruit body without competing. The ice cuts the sweetness so it’s never syrupy.
- Built for
- Grape-vape regulars who want something more serious than a sweet-shop bottle. Blackcurrant fans looking to trade up.
Momo Fuji
Japanese white peach · Fuji apple · Shiso leaf · Crushed ice
- Inspired by
- The view from Mount Fuji — clean, layered, slightly herbal. Two of Japan’s most prized fruits with a herb that ties them together.
- Tastes like
- White peach (sweeter and more delicate than yellow) leads. Fuji apple adds crisp body. Shiso — the herb served with sushi — provides a savoury, almost minty lift that keeps it from being too sweet. Crushed ice closes it.
- Built for
- Peach drinkers who want it less candy-shop. Adventurous palates ready for a herbal note. The most refined flavour in the range.
/// Trade enquiries
Be first on shelf.
///Pre-sales open Wednesday 20 May.
///Shipping from 27 May.
///Talk to sales rep before territories are claimed.